Founder & CEO
Matt Russell
Matt Russell, the Chairman of the Board and visionary founder of ProCents, brings his extensive experience in energy savings and technology to the forefront. With a keen eye for identifying market gaps, Matt is wholeheartedly committed to addressing these needs. His unwavering passion for facilitating connections and fostering growth in buyer-seller relationships gave birth to ProCents.
Based in Cumming, GA, Matt is a distinguished professional holding two MBAs in International Business and Human Resources from the Keller Graduate School of Management, as well as a BA in Sales & Marketing from DeVry University.
Matt's credentials include being a Certified Energy Auditor (CEA), a Certified Lighting Consultant (CLC), and a Lighting Certified (LC).
Beyond his role at ProCents, Matt actively collaborates with various Electrical & Lighting organizations to shape the industry's future. He also dedicates his time to volunteer work at his local church. Matt's diverse interests encompass football, golf, sports car racing, and globe-trotting adventures.
Partner
J.R. Edens
With 20+ years in the Lighting and Controls business and with multiple accreditations, JR is owns several business and is looking to help companies grow. He is also a former Section President of IES Nashville Section and a Gold Star member!
JR Edens, "I am extremely excited to be apart of this great company’s Board."
Board of Directors
2024 Board Members
Flemming Jensen
Aaron Ellis
Otis McGregor
Peter Peterson
Larry Greene
Flemming Jensen
Flemming Jensen is the Senior Vice President of Strategic Business at Espen Technology, where he oversees all sales and marketing efforts. Under his leadership, Espen Technology has solidified its position as a U.S. market leader in linear LED products and continues to innovate with cutting-edge solutions.
With decades of experience in the lighting industry, including roles at Sylvania, Philips, SLI Lighting, and Havells USA, Flemming brings a wealth of expertise in account development, distribution networks, and OEM channels.
Originally from Copenhagen, Denmark, Flemming now resides in Southern California but enjoys returning to his roots in Denmark with his wife whenever possible.
Aaron Ellis
Aaron Ellis is an accomplished musician, entrepreneur, and trusted advisor to startup leaders navigating the challenges of growth. Known as "The Entrepreneur’s Entrepreneur," Aaron’s passion lies in elevating others, helping them unlock their potential and live life on their terms.
With a background in the music media industry and mentorship from visionary leaders like Paul Allen, Aaron has mastered the art of fostering innovation, building high-performing teams, and creating lifelong connections.
Beyond his one-on-one work with entrepreneurs, Aaron leads transformational retreats and workshops, guiding others toward fulfillment, success, and freedom. With numerous accolades in music—including 1 Diamond and 18 gold and platinum records—Aaron continues to unite people through business, music, and community, embodying the belief that “success is a flow.”
Otis McGregor
Otis McGregor is a retired Green Beret Lieutenant Colonel with 25 years of service in the U.S. Army Special Forces. Drawing from his experiences leading high-stakes missions and building cohesive teams in challenging environments, Otis is dedicated to creating better leaders and high-performing teams.
As the founder of Tribe + Purpose, Otis helps organizations and individuals unlock their potential through leadership development and strategic coaching. With a background as a business executive, certified coach, and project management trainer, he has successfully guided teams in government contracting, business development, and program management.
An author, speaker, and podcast host, Otis combines his military expertise and business acumen to inspire others to achieve their goals. Based in Colorado, he enjoys life with his wife, Suzanne, and their three grown children.
Peter Peterson
Peter Peterson is a seasoned entrepreneur and business leader with expertise in private equity, investment banking, and consulting. As the founder and Chairman of Aspen Capital Partners, LLC, he specializes in capital formation, mergers and acquisitions, divestitures, and start-ups.
Peter has co-founded and led ventures across energy, technology, and alternative fuels, including CleanFuel USA and Znergy, Inc. He has also served as a Board Member for NeoGenomics, helping guide its growth into a multibillion-dollar cancer genetics testing company.
With a background as Managing Director of Investment Banking at H.C. Wainwright & Co. and co-founder of ARM Financial Corporation, Peter has a proven track record of transforming businesses into industry leaders. A graduate of the University of Florida with a degree in Business, Peter continues to drive innovation and growth through strategic leadership and entrepreneurial vision.
Larry Greene
Larry Greene is an experienced executive coach, strategic advisor, and board director specializing in family-owned businesses. As the founder of Mercury Leadership, Larry helps CEOs and business leaders in manufacturing, construction, and other industries achieve transformative growth through strategic planning, advisory boards, and tailored coaching.
Larry is passionate about fostering connection and innovation, empowering leaders to succeed across monetary achievement, personal freedom, and fulfillment. With extensive board experience, he collaborates with organizations to enhance leadership and drive long-term success.